December 4, 2017

L'Atlas in Milan


Some pictures from the CRYPTOGRAMS exhibition of the French artist L'Atlas 
@Wunderkammern gallery in Milan.

L’Atlas has started his artistic path by painting in the streets of Paris in the ‘90s
His strong interest for the techniques and the history of calligraphy later brought 
him to study Chinese, Arabic and Hebrew calligraphy in different countries around the world. 
He created his own typography and has based his work on letters and forms,
always favouring black and white for their capacity to create an optical vibration while 
observing the artwork. 
In his artistic production it is possible to find a combination and a synthesis of elements deriving from Graffiti, Geometric Abstraction, Optical Art and Kinetic Art. 

“[…] life is energy and also calligraphy is energy, painting is the translation of pure energy”



November 21, 2017

"Dieci pockets" 2.1 jacket



We're proud to introduce the "Dieci pockets" 2.1 orange camo jacket.

Water resistant and breathable Italian laminated technical fabric, 
thermo quilted inner, "orange brocca camo" detailing. 
6 Velcro pockets on the front. 
1 detachable black pocket with zipper and automatic buttons, that can be placed in various positions and modular to other Southfresh products (ins pocket crewneck, cobra belt).
Another detachable camo pocket with automatic buttons, that can be placed in various position too.
Inner pocket. Inner zipper pocket with access to the inside of the whole body of the jacket. 
Two Velcro pockets on the back.
Two-way YKK coated zipper closure.
Velcro adjustable cuffs. New Velcro adjustable hood.
Designed by Alberto Pepe, Made in Italy by Southfresh.
Now available Online.

Please write to info@southfresh.it for more info.  


November 15, 2017

Antonioli.Inner


Southfresh GFSCAMO1 capsule is now available at Inner. 
Via P. Paoli 4, Milano.

Grey Flecktarn Salento Camo 1


GFSCAMO1 stands for " Grey Flecktarn Salento Camouflage ".
It's the last camo print made by Alberto Pepe for Southfresh FW2017-18 collection.
This original pattern comes from the study of the traditional Southern Italy country walls,
even call " muretti a secco ".



November 4, 2017

Masego in Milan


Virginia artist Masego has been releasing music that effortlessly combines influences from a range of genres that you perhaps wouldn’t have thought would work, to create a sound that is entirely his own. He combines trap, house, soul, jazz and  
hip hop. 
We shoot him in Milan during his European tour.