September 15, 2016

Stolen from the NikeLab vault - Milan

    Nike Lab ST18 vault visit.

    Showing respect to Errolson Hugh we stole a pair of 
    Acronym X NikeLab Air Presto Mid.

July 26, 2016

Pinasco "Italian Ten Race" - Southfresh photography

    We've been at the Pinasco "Italian Ten Race" 

    Check out some photos of this crazy 10h endurance race with tuned
    Italian Vespa.

July 20, 2016

One day with Stizzo - Southfresh photography

    Stizzo is one of our favourite Italian traditional tattoo artists. 
    We've been at the "Best of Times" studio, based in via Anfossi, Milano
    having a ride with his Alfa 75 Quadrifoglio. 

    Check out some photos © Alberto Pepe.

July 4, 2016

City After the City - Photo Exhibition at Milano Expo.

    Cool exhibition at Expo Milano

    Photo report by Alberto Pepe © SouthfreshPhotography

June 22, 2016

GoSkateDay in Stazione Centrale

    Mad respect for the Chef family and all the Milano Centrale guys.
    Here's some photos of the last Go Skateboarding Day.

June 21, 2016

Capri Crime

For the Spring Summer 2016 collection we released the "Capri Crime" tee,
made in collaboration with the Italian graffiti artist SoCool420, the graphic 
features tipical elements of South Italy like the "Faraglioni" of Capri, 
the sea, and an iconic image of a no-face criminal.

Now available at the Online Store.

    photo with the oysters: Socool420 by Sandy Fiocchetti,
    other photos: Federico Franco by Alberto Pepe.

June 13, 2016


    "In Pieno Kali Yuga 2" - Mostra d'arte di Marco Laudadio.

     Milano 2016

June 11, 2016

Net Grey essentials

    "Net Grey" capsule collection.

     This original pattern made by Alberto Pepe comes from a photo of fish nets 
     from South Italy. It has been printed on cotton and silk and used for the 
     classic southfresh details.

    Available Online.

May 12, 2016

Southfresh SS16 lookbook

    Southfresh SS16 lookbook.

    Ph. Alberto Pepe
    Models: Valentina Pegorer, Night Skinny

    Check out the products at the Online Store !

May 2, 2016

Tredici Pockets gilet

    Reversible vest with removable clutches, 
    Two collarbone pockets, nine black pockets, 
    Cordura / cotton camo / leather details,
    Velcro removable logo patch, YKK reversible zipper. 3M reflective bands 

    Designed by Marley Alba X Southfresh cloth.thing

    Now available at the Online Store.

April 13, 2016

Southfresh reversible medusa varsity jacket

    All black Cinzato cotton with black leather tab on one side,  
    Vegan friendly leather sleeves - panno wool with black leather tab - 
    medusa panel crossed by southfresh embroidered logo on the other side.

    YKK reversible zipper.

    2 welt pockets for each side.

    Strictly limited quantities.

    Now available at the Online Store and at INNER.


Nex Cassel enjoyin' Southfresh

    Our friend Nex Cassel enjoyin' Southfresh Invisible Zip Pocket tee 
    and logo snapback.

December 24, 2015


    Alberto Pepe © picture for "Beats & Hate" graffzine edited for
    E-Green new album.

December 23, 2015

Adidas NMD

    Alberto Pepe X Adidas Originals NMD project - Milano.

    All the pictures are exhibited in the Adidas Originals Milan flagship store.

    Check out the pictures inside !