January 13, 2017


Tuta  Orange Flecktarn Salento Camo. 

Reflective logo Velcro patch
Kangaroo pocket

Two front pockets
OFSCAMO1 Invisible YKK zip pocket with reflective logo Velcro patch
Back pocket
Elasticated hem
Italian flag detail on cuff

Made in Italy

Now available at the Online Store.

January 11, 2017

OFSCAMO1 Dieci pockets jacket

OFSCAMO1 "Dieci Pockets" jacket

Soft touch sturdy canvas fabric
Quilted lining

6 front Velcro pockets on the front 
Detachable "Insuline" pocket with automatic buttons 
that can be placed in various positions.
Inner pocket
Two Velcro pockets on the back. 

Quilt-lined hood
Two-way zip closure

Detachable Velcro patches

Orange Flecktarn Salento Camo details

Made in Italy by Southfresh

Now available at the Online Store.

December 15, 2016

FW16-17 Lookbook

    Southfresh Fall/Winter 16-17 lookbook.
    Milano - Italy.

October 18, 2016

OFSCAMO1 collection

The new "Orange Flecktarn Salento Camouflage" has been designed by Southfresh founder and CEO Alberto Pepe taking inspiration from the traditional rural house pattern in southeastern Italian area called "Salento".

The OFSCAMO1 collection consists of a cotton shirt and chino pant total outfit, shantung silk scarfs, invisible zip and tooth pocket t shirt, longsleeve, windbreaker, sweatshirt and a face mask.

Now available at the Online Store.

September 15, 2016

Stolen from the NikeLab vault - Milan

    Nike Lab ST18 vault visit.

    Showing respect to Errolson Hugh we stole a pair of 
    Acronym X NikeLab Air Presto Mid.

July 26, 2016

Pinasco "Italian Ten Race" - Southfresh photography

    We've been at the Pinasco "Italian Ten Race" 

    Check out some photos of this crazy 10h endurance race with tuned
    Italian Vespa.

July 20, 2016

One day with Stizzo - Southfresh photography

    Stizzo is one of our favourite Italian traditional tattoo artists. 
    We've been at the "Best of Times" studio, based in via Anfossi, Milano
    having a ride with his Alfa 75 Quadrifoglio. 

    Check out some photos © Alberto Pepe.

July 4, 2016

City After the City - Photo Exhibition at Milano Expo.

    Cool exhibition at Expo Milano

    Photo report by Alberto Pepe © SouthfreshPhotography

June 22, 2016

GoSkateDay in Stazione Centrale

    Mad respect for the Chef family and all the Milano Centrale guys.
    Here's some photos of the last Go Skateboarding Day.

June 21, 2016

Capri Crime

For the Spring Summer 2016 collection we released the "Capri Crime" tee,
made in collaboration with the Italian graffiti artist SoCool420, the graphic 
features tipical elements of South Italy like the "Faraglioni" of Capri, 
the sea, and an iconic image of a no-face criminal.

Now available at the Online Store.

    photo with the oysters: Socool420 by Sandy Fiocchetti,
    other photos: Federico Franco by Alberto Pepe.

June 13, 2016


    "In Pieno Kali Yuga 2" - Mostra d'arte di Marco Laudadio.

     Milano 2016

June 11, 2016

Net Grey essentials

    "Net Grey" capsule collection.

     This original pattern made by Alberto Pepe comes from a photo of fish nets 
     from South Italy. It has been printed on cotton and silk and used for the 
     classic southfresh details.

    Available Online.

May 12, 2016

Southfresh SS16 lookbook

    Southfresh SS16 lookbook.

    Ph. Alberto Pepe
    Models: Valentina Pegorer, Night Skinny

    Check out the products at the Online Store !