November 21, 2017

"Dieci pockets" 2.1 jacket

We're proud to introduce the "Dieci pockets" 2.1 orange camo jacket.

Water resistant and breathable Italian laminated technical fabric, 
thermo quilted inner, "orange brocca camo" detailing. 
6 Velcro pockets on the front. 
1 detachable black pocket with zipper and automatic buttons, that can be placed in various positions and modular to other Southfresh products (ins pocket crewneck, cobra belt).
Another detachable camo pocket with automatic buttons, that can be placed in various position too.
Inner pocket. Inner zipper pocket with access to the inside of the whole body of the jacket. 
Two Velcro pockets on the back.
Two-way YKK coated zipper closure.
Velcro adjustable cuffs. New Velcro adjustable hood.
Designed by Alberto Pepe, Made in Italy by Southfresh.
Now available Online.

Please write to for more info.  

November 15, 2017


Southfresh GFSCAMO1 capsule is now available at Inner. 
Via P. Paoli 4, Milano.

Grey Flecktarn Salento Camo 1

GFSCAMO1 stands for " Grey Flecktarn Salento Camouflage ".
It's the last camo print made by Alberto Pepe for Southfresh FW2017-18 collection.
This original pattern comes from the study of the traditional Southern Italy country walls,
even call " muretti a secco ".

November 4, 2017

Masego in Milan

Virginia artist Masego has been releasing music that effortlessly combines influences from a range of genres that you perhaps wouldn’t have thought would work, to create a sound that is entirely his own. He combines trap, house, soul, jazz and  
hip hop. 
We shoot him in Milan during his European tour.

October 31, 2017

Chillin at Bullfrog barber shop

It's been a pleasure chilling with the sicilian barber Mario Moloca at Bullfrog while he was wearing the 1° Southfresh selvedge denim. 

The first BULLFROG barbershop opened in Milan in 2013 with the aim to be the point of reference for grooming appreciators.
The brand was created by Romano Brida, whom after a travel in New York, decided to bring in Italy the american's barber shop concept. His idea was to mix the american barbeshop influence with the Italian tradition. 
The first barbershop was opened in Isola neighborhood, hystorical popular area of Milan and is one of the best example of italian gentifrication. The shop is 22 m2 but has three workstations so the small dimension has not prevented to this entity, which mixes the atmosphere of the tattoo shop and the classic sicily barber shop, to obtain a positive match from its clients. BULLFROG is also present in Rome, Varese, Malpensa Airport Riccione and Zurich, confirming its international appeal.

Mostra scambio Busto Arsizio